Website & SEO Audit for Retail: See What’s Invisible to Google

Your store is busy on weekends, but your website feels like an empty shelf. People search for what you sell, but they land on a competitor’s page. You want someone to look under the hood and tell you exactly what’s wrong, without the sales pitch.

For a retail shop, a website and SEO audit isn’t about keywords on a spreadsheet. It starts with how your customers shop. They might search for “running shoes near me” or “best local gift shop.” The audit checks if your product pages answer those searches. It looks at your Google Business Profile, your inventory pages, and your mobile site. It finds pages that load too slow on a phone, product descriptions that don’t match what people type, and missing links from local directories. The deliverable is a list of fixes you can hand to a developer or do yourself, backed by screenshots and data, not jargon.

Retail is different because your website must work with your physical location. Customers often bounce between Google Maps, your site, and your front door. If your store hours are wrong online, you lose a sale. If your product page doesn’t show the in-store price, you confuse a shopper. Your competitors might be big-box stores with huge ad budgets, but you can win by being the clear answer for local searches. That means your audit has to focus on local signals, like consistent name, address, and phone number across the web, and product pages that load fast on a phone while someone is standing in your aisle checking prices.

A full audit for a retail website typically takes a few weeks of deep reading. The price depends on how many pages you have and how many competitors we look at. A small boutique site with 20 pages might fall on the lower end, while a store with hundreds of product SKUs takes more time. Most retail audits run between a few thousand dollars and more for large catalogs. You get a clear quote after a short call about your shop. No surprise fees.

First, you send us your site and a couple competitors you worry about. Then Scott reads every page, runs tests, and checks your local listings. You get a plain-English findings doc with screenshots and a priority list. After that, you can ask questions on a call. No upsells, no ongoing contract unless you want help fixing things.

After the audit, you’ll know exactly why your site isn’t bringing in foot traffic or online sales. You’ll have a list of fixes that make you visible to local shoppers again. No guesswork, no marketing fluff, just a clear path to a website that works as hard as your store does.