Your Shopify theme handles the store. It doesn't make ChatGPT recommend you. AI pulls from content most stores never write: buying guides, comparisons, and answers to the questions shoppers ask before they check out. I build that layer and automate the work that eats your week.
I ran my own e-commerce brand for 11 years across Amazon, Walmart.com, eBay, and our own store. I've done every job a store owner does.
What Our Customers Say
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★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
How we help Shopify Stores
AI SEO
Your customers ask AI for product recommendations. Here’s how a Shopify store gets quoted in those answers and what it takes.
Software Cost Review
A plain-English look at every software charge on your Shopify store, what overlaps, and what AI can replace.
AI Deep Dive
This page covers what an AI deep dive looks like for a Shopify store: what gets checked, what gets fixed, and what it costs.
Website & SEO Audit
A full read of your Shopify store and your competitors' sites. Find what keeps you off Google and what stops visitors from buying. Clear findings, no jargon.
AI Setup & Training
What it takes to install AI tools, connect them to your store, and train your team until they rely on them every day.
Workflow & Agent Automation
Phone agents, chat bots, and background automations built into the way your store already works. The repetitive stuff stops landing on you.
Dashboards & Reporting
For Shopify store owners whose numbers are stuck in five different tools. A single dashboard you check in the morning and actually understand.
Video Creation
For Shopify store owners who need product videos, ad shorts, and social clips. The plain picture of what fits and what it takes.
Logo & Branding
Your Shopify store needs a brand that holds together from site to shipping box. This page shows you what that looks like.
Marketing & Business Strategy
You run a Shopify store. You want a clear plan to grow sales and profit. Here's what marketing and business strategy actually means for your situation.
Common situations for Shopify Stores
Specific situations we go deeper on for Shopify Stores.
AI SEO
How to show up in AI search results
AI SEO
How do I get my business recommended by ChatGPT
AI SEO
How much does AI SEO cost
AI Setup & Training
My team won't use AI tools
Workflow & Agent Automation
How much does an AI receptionist cost
Software Cost Review
What is a software audit
Website & SEO Audit
Website gets traffic but no leads
Workflow & Agent Automation
Drowning in repetitive admin tasks
AI Deep Dive
How much does AI consulting cost
Workflow & Agent Automation
Can I automate my business myself with no-code tools
AI Deep Dive
How to choose a good AI consultant
Website & SEO Audit
Do I need an SEO company or can I do it myself
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Scott Gerke, the Focus Dude.