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★★★★★
Highly recommend Scott and team! They are experts in building business presence in today's online world.
Andy Cirino, Highland Roofing· Google
AI video tools got good. You can now produce ads, explainers, and social content in days without a crew or a studio. I make videos for my own brands with these tools, and I'll make them for yours or teach your team the whole pipeline.
Why You Can Trust Us
10,000+ hours using AI
Built and runs eezyRank
Founder of Fisheez
30+ years starting and running businesses
Patents and trademarks held
The pipeline is script, voiceover, visuals, edit. AI handles most of each step now, and the output is good enough to run as real ads. I build product videos, explainer videos, and social clips this way for my own brands.
You can hire me per video, per batch, or have me set up the pipeline inside your business and train whoever runs your marketing. The second option costs more once and then keeps paying you back.
Customer reviews
★5.0 · 4 reviews“
★★★★★
Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there. Scott has a wealth of knowledge that can help you in so many ways.
Eric Lefebvre, Gateway Distribution· Google
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★★★★★
Scott went above and beyond anything we ever could’ve expected. He didn’t just teach our team to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We are going to keep working with him long-term.
T.J. Reagan, Elite Surgical Technologies· Google
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★★★★★
Scott and team just finished a deep dive on our website and it was eye-opening. They found and implemented several key fixes, and actually explained them so we could understand. We've already hired them for another project.
Scott Ruprecht, Giveback XP· Google
Common questions
Can AI make my business videosVideo agencies quote thousands per video. Free AI video tools make generic clips that look like everyone else's. You need videos that look like your business.AI cuts video cost by 10x, but the tool is not the product. The script, the brand look, and the editing decide whether it sells or embarrasses. Done right, you get a month of content for the old price of one video.
How much does a promo video costVideographers quote $3,000 to $10,000 for a promo video. You need several videos, not one, and the math does not work.Traditional production prices per video because shooting days are expensive. AI production prices per month. If you need a stream of content instead of one showpiece, the model flips in your favor.
AI video vs hiring a videographerYou need video but cannot justify a videographer's day rate. AI video tools exist but you worry the result will look cheap.A videographer wins for a flagship brand film. AI wins for volume: product explainers, social clips, page headers. Most businesses need the volume, not the film. Some need one of each.
What I've built
Frequently asked questions
What's included in your video creation service?We handle custom video builds tailored to your business needs. The scope depends on your specific project, so we recommend reaching out to discuss what you're looking to create.
Do you offer video creation as a standalone service, or is it part of a larger package?Video creation is one of the services we provide through our deep dives, audits, custom builds, automation, and AI agent systems. We can discuss how it fits into your overall business goals.
How long does a video creation project typically take?Timeline depends on the complexity and scope of your project. Contact us to discuss your specific needs and get a realistic timeframe.
FocusDude
Scott Gerke, the Focus Dude.
Video Creation by industry
The specific situations we handle in each industry.
Franchises & Multi-Location
E-commerce & Amazon Sellers
WordPress Sites
Local Service Businesses
B2B & Wholesale
Startups & Solo Founders
Healthcare
Construction & Trades
Logistics & Transportation
Real Estate
Professional Services
Finance & Insurance
Fitness & Wellness
Home Services