Common questions
How much should a logo cost
Fiverr says $50. An agency says $5,000. Nobody explains what the difference buys you.
The logo mark is the cheap part. What costs money is the system around it: colors, fonts, usage rules, files for every surface. Pay for the system once and every future design decision gets faster.
AI logo design vs a human designer
AI logo generators are cheap and fast. But every AI logo you have seen looks like every other AI logo.
AI is a drafting tool, not a designer. Use it to explore fifty directions in an hour, then have judgment pick and refine one. The taste is the product; the generator is just speed.
When should you rebrand your business
The logo is dated, the name no longer fits what you sell, or the look embarrasses you in front of bigger clients. But rebranding feels expensive and risky.
Rebrand when the brand actively costs you deals, not when you are bored of it. And never throw away name recognition: most rebrands should evolve the look and keep the equity.
Frequently asked questions
Do you offer logo and branding services, or just consulting?
We offer deep dives, audits, custom builds, automation, and AI agent systems for businesses. Logo and branding work is part of our custom build capabilities, tailored to your specific needs.
What's included in your branding service?
We work with you on custom builds designed for your business. The scope depends on what you need, which we determine through an initial deep dive and audit of your current situation.
Do you work with businesses outside your local area?
We're Scott Gerke's personal consulting practice, and we work directly with clients on projects that need custom attention. Contact us to discuss whether your project is a fit for our process.