Website & SEO Audit for Franchises & Multi-Location
A plain-English look at what is broken, what is invisible to Google, and what is costing you leads across every location.
You have a site that should bring in customers for each location. Instead, you get silence, or maybe traffic that never turns into a call. You need someone to actually read every page and tell you why.
The audit reads every page on your site and your top competitors' sites. It finds what is broken, what Google cannot see, and what pushes a customer away before they call. For a franchise or multi-location business, that means checking that each city page actually says something useful, that the same phone number does not show up on five different pages, and that your Google Business Profile connects to the right landing page. You get a list of fixes with screenshots and plain reasons. No jargon, no guesswork.
A multi-location setup breaks most one-size-fits-all advice. You cannot just copy the same page and swap the city name. Google sees that as thin content and buries it. Your customers also see it and leave. Each location needs its own proof: real photos, local hours, a map that works, and words that match what someone in that town actually types into the search bar. The audit checks all of that.
Cost depends on how many pages and locations you have. A small franchise with three locations and 20 pages takes less time than a 50-location operation with hundreds of pages. A typical audit runs from a few hundred to a few thousand dollars. The number of competitor sites you want read also shifts the scope. You will know the exact cost before any work starts.
It starts with a short call to list your locations and the competitors you worry about. Then Scott reads every page. He checks the text, the tags, the page speed, the mobile view, and how your site connects to your Google Business Profiles. You get a written list of what to fix, ranked by what will move the needle fastest. No monthly contract, no upsell. You can hand the list to your own team or ask for help.
You end up with a clear, honest list of what to fix and why. Your site stops fighting itself across locations. Customers find the right page, see real proof you serve their area, and call. The mystery of why the site sat quiet finally has an answer.