Website & SEO Audit for Healthcare: Find What's Costing You Patients

You built a website for your practice. You put in the hours. But the phone doesn't ring. People search for a doctor or clinic near them, and your site is nowhere to be found. You need to know if it's the site, the search engines, or something else.

For a healthcare practice, what works is an audit that doesn't just check boxes. It looks at how patients find you. It checks if your site loads fast on a phone, if your address and phone number are correct everywhere, and if the words you use match what patients actually type into Google. It examines your appointment booking process: does it ask for too much information? Does it work on a phone? The audit compares your site against the clinics that show up on page one, so you see exactly what you need to catch up or leapfrog. You get findings with screenshots and plain explanations, not a thick report full of technical terms.

Healthcare websites have rules others don't. Patient privacy isn't optional. The way you talk about treatments and outcomes has to be careful. Your patients are often searching in a hurry, maybe in pain or worried. They need to trust you fast. A generic SEO audit misses these things. It won't flag if your contact form isn't secure enough, or if your content sounds like a robot wrote it. The audit for healthcare pays attention to trust signals: real patient reviews, clear credentials, easy-to-find contact info. It also checks that your site works well for older patients who may not be tech-savvy.

An audit for a healthcare practice usually takes about two weeks. The scope depends on the size of your site and how many competitors are analyzed. For a typical practice site of 10 to 30 pages, the cost is often between $1,500 and $3,000. If your site is larger or you want extra competitor analysis, the price goes up. The fee covers every page read, a detailed findings document, and a call to explain everything. No monthly contracts. No ongoing commitments.

You reach out with a few details about your practice and site. Scott at FocusDude reviews it and sends a simple proposal. Once you say yes, he digs into your site, your competitors, and your local search presence. About two weeks later, you get a document that lists every problem found, with screenshots and plain language. You also get a recorded walkthrough where he explains the top fixes and answers your questions. From there, you can fix things yourself or have his team handle it.

After the audit, you'll know exactly why your website isn't pulling in patients and what to do about it. You'll have a clear list of fixes, in order of impact. You can hand it to your web person or tackle it yourself. No guesswork. No more wondering if you're invisible online.