Website & SEO Audit for Home Services: Find What's Costing You Leads

You've got a website. Maybe you built it yourself or paid someone. But the phone isn't ringing like it should. You hear about SEO and audits, and you wonder if your site has problems you can't see. You need someone to look under the hood and tell you what's actually wrong, in plain language.

For a home service business, a website audit isn't just about keywords and tags. It starts with your Google Business Profile, because that's often the first thing customers see. Then it checks every page on your site for clear calls to action, phone numbers that are easy to tap, and forms that actually send you the lead. It looks at how your site talks about the jobs you do, whether you're a plumber, electrician, landscaper, or HVAC contractor. The audit finds the pages that rank for the wrong search terms or none at all. It spots broken links, slow load times, and contact info that's buried. A good audit for home services shows you exactly which pages are bringing in leads and which are just taking up space.

Home service companies work in a tight local area. You're not selling to the whole country. Your customers search for 'plumber near me' or 'electrician in [city]'. That means your audit has to focus on local signals: your address, your service area, your reviews, and how Google sees your location. A global SEO checklist won't help you. You need an audit that understands local competition, map pack rankings, and the fact that most of your customers will call within a few hours of searching. That changes everything about what to fix first.

An audit this deep takes time. Expect it to cover every page of your site, plus a handful of competitor sites. A thorough review usually takes a week or two, depending on the size of your site. Cost varies based on how many pages you have and how much competition you're up against. A small site with five service pages might run a few hundred dollars. A larger site with fifty pages or multiple locations can be more. You'll get a clear price before any work starts, with no surprises.

First, you'll share your website and the names of a couple competitors. Then Scott will spend several days reading every page, checking technical details, and comparing your site to the competition. He'll test your contact forms, click every button, and run searches to see what Google shows. You'll get a plain-language document with screenshots and clear notes on what's broken, what's missing, and what's already working. Everything is explained in simple terms, no jargon. If you want, you can hop on a call to walk through the findings.

When it's done, you'll have a list of fixes ranked by what will make the biggest difference in leads. You'll know exactly why your site isn't performing and what to do about it. You can hand the list to your current web person or handle it yourself. The guesswork is gone, and you'll have a clear path to getting more calls from the site you already paid for.