Website & SEO Audit for Nonprofits: What Actually Works

You run a nonprofit. You have a website, but it doesn't show up when people search for what you do. Donors and volunteers land somewhere else. You need to know why and what it takes to fix it, without a sales pitch.

A website and SEO audit for a nonprofit looks at two things. First, what keeps donors, volunteers, and the people you help from finding you on Google. Second, what makes them leave once they land on your site. It checks every page, every link, every form, and every image. It compares your site to others in your space. You get a list of what is broken, what is missing, and what search engines cannot read. The findings come with proof: screenshots, data, and clear steps. No fluff, no jargon, just things you can hand to a developer or fix yourself.

Nonprofits are different. Your audience is not one person. You talk to donors, volunteers, board members, and the community you serve. Each group needs a clear path. Google looks at your site through their eyes. If a donor lands on a page meant for a program participant, they bounce. If a volunteer cannot find the signup form, you lose them. Your budget is tight, and every page must earn its place. The audit spots where your site confuses people or search engines, and it shows you how to make every page do a real job.

Cost depends on the size of your site and how many competitors get reviewed. A small site with a handful of pages and two competitors takes less time. A larger site with many programs, events, and donation flows takes more. Most nonprofits fall somewhere in the middle. The work is billed as a flat-rate project after a quick look at your site, so you know the price before you say yes. No hourly surprises.

It starts with a short call to talk about your goals and your site. Then every page gets read, crawled, and checked against your top competitors. You get a simple report that lists issues by priority, with clear fixes and no jargon. Scott Gerke walks you through the findings on a second call, so you understand what to fix first and why. After that, you decide what to do. Fix it yourself, hand it to your team, or ask for help. No pressure.

After the audit, you have a clear list of what holds your site back. You know which pages pull weight and which ones need work. Your site shows up for the words people actually type into Google. Donors and volunteers find you faster, and the people you serve get where they need to go.