Website & SEO Audit for Professional Services: What Actually Works

You know your site should bring in clients, but it doesn't. You wonder if Google even sees it, or if the leads just hit a dead end. You need someone to read every page and tell you straight what's broken.

A real audit for a professional services firm starts with your phone and your inbox. I read every page of your site. I read your competitors' sites too. I look at what a client types when they need you, then I check if your site answers that. I find the pages Google ignores, the forms that frustrate people, the words that sound like every other firm. You get a list of what to fix, with proof. A screenshot of a broken form, a search result where your competitor ranks and you don't, a page that loads too slow and loses the client before they read a word. No scores, no abstract grades. Just findings that tie to money.

Your firm is not a store. A client does not click 'buy now' and walk away. They read your about page, they check your credentials, they call you. That changes what matters. An audit for you looks at trust signals first: your bio, your case results, your phone number on a phone screen. It checks if your site tells a story that makes someone pick up the phone, not just fill a cart. Your competitors are not faceless brands. They are other firms down the street, and their sites often make the same mistakes. That is your opening.

The cost depends on the size of your site and how many competitors we look at. A smaller firm with ten pages and two competitors might fall on the lower end. A larger practice with fifty pages, multiple practice areas, and five competitors takes more time. Typically this runs from a few thousand dollars up. No retainers, no long contracts. You pay for the findings, you own them, you decide what to fix next.

You send me your site and a few competitors you worry about. I spend days reading everything, running tests, taking notes. I write up every problem with a screenshot and a plain-English explanation. You get a document you can hand to a developer, a marketing person, or keep for yourself. Scott Gerke walks you through it on a call. You ask questions, you get answers, no upselling.

After that, you have a clear list. You know why your site hides from Google. You know which fixes matter most. You can call a developer tomorrow and say 'fix these ten things.' Or you fix them yourself. The guesswork is gone.