Website & SEO Audit for Construction & Trades That Finds Hidden Lead-Killers

You built a solid site to show your work. But it sits quiet while smaller crews get calls from people ready to hire. You need someone who will read every page like a homeowner does and tell you straight up what is blocking your leads.

What actually works for a construction or trades site is showing up when a neighbor searches for an emergency plumber, a foundation inspection, or a custom deck builder who can start next month. The audit checks every service page, project photo, and review snippet against what Google sees. It flags missing location signals that keep you out of the map pack. It catches thin pages that competitors outrank because they answer the exact question a homeowner typed. It scans your site speed on a phone, because a roofer’s page that loads in five seconds loses a bid before the homeowner even scrolls. Every finding comes with a screenshot, a competitor example, and a fix that fits a crew that works in trucks, not in a marketing department.

A construction and trades site is different because your customer picks up a phone, not a shopping cart. They search for “bathroom remodeler near me” at 9 p.m. on a phone while standing in a half-gutted bathroom. Google needs to see clear service areas, real project photos with alt text, and page titles that match the jobs you actually book. Most site builders skip this. They stuff keywords but forget to connect your license number to your location, or they hide your best before-and-after shots inside a gallery that Google cannot read. The audit maps every page against the jobs you want to win, not the jobs some template thinks you do.

Cost depends on the size of your site and how many competitors are winning the jobs you should be getting. A tight five-page site with one trade takes less time than a sprawling thirty-page site with three divisions and an outdated blog. The work runs a flat-fee audit, always with a clear scope before it starts. No monthly retainer, no surprise upsell. If your site is small, it lands on the shorter end. If you have old subdomain pages and conflicting location data, it takes longer because every loose end shows up on the report.

How it goes is simple. First, you send your site and the names of two or three competitors who always seem to get the calls. Then Scott reads every page, runs crawl tests, pulls your Google Search Console data if you grant access, and checks your local listings. He compares page strength, backlink profiles, and the exact phrases that send traffic to your competitors but skip you. You get one document organized by priority. Each broken thing, missing page, or invisible project photo has its own row, screenshot, and a fix written in plain English. No jargon, no acronyms. A follow-up call walks you through it so you can hand the list to a web person or fix it yourself.

The end-state is not a stressed-out scramble. It is a short list of changes you can act on by next Friday. Your site shows up for the jobs near your yard, your phone rings with people who already saw your work, and you stop losing leads to crews with worse trucks but cleaner web pages.